Pre- Sale has started!

Yes! finally the moment is there! 

I'm proud to announce that my book 'Become a Feedback Master' will be released 6 October 2026.

Become a true

Feedback Master

Tired of postponing 'difficult' conversations?
This book gives you the key to honest and effective communication.

About the book

There's a conversation you've been postponing for weeks. With that colleague who cuts corners, or that manager who never asks how you're doing. You think about it at home, on the couch. Sometimes it even keeps you up at night. And yet: you say nothing.

How is that possible? Why don't we just talk to the other person? How can it be that intelligent, engaged professionals get stuck when it comes to having an open, honest conversation? Because something seems to hold us back…

Over the past few years, Maike te Woerd has trained more than 3,200 people in how to have honest conversations. From factory workers to directors, in the Netherlands and abroad, at companies like Danone, Mediamarkt, and PNO. She saw the same pattern again and again: the problem isn't just 'not being able to', it's also 'not daring to'.

In this book, she shares her SPARKS Feedback Model with six concrete steps that take you from hesitation to action. A compass to finally have that feedback conversation. 

For who is this book?

This book is written specifically for leaders and teams who struggle to have open, honest feedback conversations.  It offers a practical compass to turn hesitation into action, and to create a real Culture of Feedback in the team.

How Feedback makes you move Forward

You'll see that everything changes once you start talking to the other person.  How a knot that's been sitting in your stomach for weeks can be untangled in ten minutes. How collaboration improves, and trust grows. This book helps you actually have that conversation.

Pre- order

Become a true Feedback Master

€27.50 FREE shipping

In this book, Maike te Woerd shares the six concrete steps of her SPARKS Feedback Model, that take you from hesitation to action, so you can finally have the feedback conversation you've been postponing for far too long. You'll see that everything changes once you start talking to the other person. How collaboration improves and trust grows. This book helps you actually have that conversation. Before you know it, you'll be a true Feedback Master.

See details

"After twenty years in international retail, I know that feedback is the foundation of good leadership. This book provides you the right tools for it. It’s practical, accessible and infused with great examples,  coming from a sincere passion for working with people.  A must-read for every CEO, every leader who is serious about building a feedback culture in their organization.”

Remko Rijnders, CEO CECONOMY & MediaMarktSaturn

"I know how much can go wrong if a conversation doesn’t happen. Maike knows it too, and she shows you exactly how
it’s done right. As you read, you can hear her talking: warm, honest, to the point. Everyone finds giving feedback challenging, but after reading this book, you have no more excuse to postpone the conversation!” 

Janneke Wildemans-Jellema, Chief People & Culture Officer, PNO Group