Sparkwork was founded in 2024 by Maike te Woerd,  Learning & Communication Expert

with 18 years of experience in a big International FMCG as Learning & Development Manager, Internal Trainer, and ICF Accredited Coach.

" Since I have been designing, buying and training employees from all levels in the organisation- from operator to director, I know what works....and I also know what doesn't work...

Over the years, I’ve seen what truly supports lasting growth—and what doesn’t. Too often, training is a one-time event with little real impact. At Sparkwork, we do things differently. We design short, high-impact learning experiences that spark real change—light in form, but deep in effect."

Our approach is grounded in clarity and simplicity. We combine accessible theory (delivered live, virtually, or on video) with hands-on practice using real-life cases. Participants leave with tools they can apply immediately—no abstract models, just meaningful learning rooted in daily work.

We value purity—in communication, in mindset, and in approach. No jargon, no overcomplication. Just honest conversations that foster growth. We believe in the freedom to reflect, to ask bold questions, and to evolve. And like in nature, we know that growth happens best when the environment feels safe, real, and connected.